When it comes to creating a personal brand, we all want to be seen in the best light possible. We want people to see us as competent and professional, with an air of authority that commands respect. But how do we go about achieving this? And more importantly, how do we make sure that our personal brand stands out from the rest?
It can be tough to create a personal brand that truly shines through the noise of the internet, but with a little effort and creativity you can definitely make it happen. Here are some tips on how to create a personal brand that stands out:
Don’t try to be someone you’re not. People can see through fake personas and they don’t like it. Be yourself and let your personality shine through your content.
But if you don’t know what it means to be authentic, here are some tips. They’ll help you if you feel like you have different aspects of your personality to showcase but don’t know what to focus on.
Make a list of your values and beliefs. Narrow down three of the most important ones. Focus on these in your brand building and messaging.
Think about what people or your audience likes about you the most. How did people respond to the different things you said or the content you created online? Hone in on a time when you were authentic and saw people respond to you.
Think about work, causes, people, and events that excite you the most. What do you feel the most passionate about? Look at the underlying value system and focus on that.
These simple exercises should help you to focus in on what it is that makes you who you are. And once you know that, it’ll be a lot easier to project that to the world in a way that feels authentic and true to who you are.
Find your niche
When you find something you’re good at and passionate about, share it with the world.
People will take notice if you’re an expert in your field and they’ll be more likely to trust you and your brand.
If you’re just starting out, find a niche that you can focus on and start sharing your knowledge. If you’re confused with which niche to work on, don’t overthink it.
Adopt an experimental attitude and just try different things out until you find something that feels right.
You can always change your focus later on down the road, but for now just pick something and go with it. You can be more confident in your chosen niche if you get positive results like audience engagement.
Choose a primary personal brand color
Have you ever recognized a brand just by its choice of colors and fonts? Whether it’s the red and white of Coca-Cola or the yellow and black of McDonald’s, colors are one of the most important aspects of branding.
Your personal brand should have a primary color that you use across all your platforms. This will help people to recognize you more easily and it will make your brand more cohesive.
When choosing a color, consider what you want people to associate with you. For example, blue is often seen as trustworthy, and green is often seen as growth.
Your color doesn’t have to be significant, but it should be eye-catching and easy to remember.
Turn your name or signature into a logo
Your name and the way you sign it can be more than a way to identify yourself in documents. You can use them to create a personal logo that will help people to remember you.
Your name is one of the most important aspects of your brand and it should be front and center. Use a distinctive font or make it into a symbol that represents you.
Your signature is also a great way to create a personal logo. Make it into a symbol or use a font that is different from the norm.
Engage your audience on social
Talking to your audience is one of the best ways to connect with them and build a relationship.
After all, people spend a significant amount of time on social media daily. Imagine this: 27% of people open their social media feeds as soon as they wake up.
You can do this on social media by responding to comments, liking and sharing their content, and tagging them in your posts.
This will help you to create a connection with people and it will make them more likely to support you and your brand.
Make sure that you are active on social media and that you are engaging with your audience. And be present on platforms that your target audience is using.
The most important thing to remember when creating a personal brand is consistency.
This means using the same name, colors, fonts, and logo across all your platforms. It also means posting regularly and engaging with your audience regularly.
Your brand is like any other brand, and it takes time to build. But if you are consistent, your audience will remain engaged and remember you.
Build the Brand of ‘You’
Creating a personal brand can seem daunting, but it doesn’t have to be.
By focusing on what makes you unique and sharing your knowledge with the world, you can build a truly authentic brand that stands out from the crowd.
Apply the tips in this article to start building the brand of ‘you’.
And don’t forget to be consistent.