![](https://collective.world/wp-content/uploads/sites/3/2022/01/deliasThumb.jpg?w=1200)
Remember dELiA*s? Surprise! The ’90s Fashion Brand Still Exists. Kind of.
I first came across the bright colors and trendy fashion of dELiA*s (and its annoying-to-type name) in an ad at the back of a magazine, YM. You could write to them and get on a mailing list to receive a catalog of cool ’90s fashion. No website. An actual physical catalog sent to you in the mail. Platform sandals, tiny tank tops with ultra-thin spaghetti straps, neon see-through plastic jackets: dELiA*s/Delia’s had it all. I was hooked, and so were most girl in the ’90s and ’00s.
Whether you’re feeling nostalgic or you’re too young and missed out on dELiA*s’ heyday, you’ll be happy to know that the brand still exists–kind of. But first, let’s embrace the ’90s aesthetic with a look back at what made dELiA*s so cool.
A Look Back at the ’90s, Courtesy of dELiA*s
![Delias Catalog Cover, Winter 1996](https://collective.world/wp-content/uploads/2022/01/tumblr_5f95926b68c3fcc72fdfde835f58f319_1bd25001_1280-1024x1151.jpg)
Before everyone was buying their trendy clothes on the Internet, there was the dELiA*s catalog. Filled with teen girls sporting the best ’90s fashion, all you had to do was call the number and order what you wanted over the phone. Easy!
![Delias catalog](https://collective.world/wp-content/uploads/2022/01/mgid_ao_image_mtv-1024x576.jpeg)
They kept the annoying mix of lower- and uppercase letters throughout the catalogs. “sAYoNaRa!” Of course, we all thought it was so cool at the time. That’s probably why we ended up using mixed-case messages in AOL chatrooms. No one could handle our coolness.
![Delias catalog](https://collective.world/wp-content/uploads/2022/01/vintage-delias-school-1997-catalog_1_7913a5ac1df753c3c74edaa1097dd57a-1024x540.jpg)
If you think back on ’90s fashion, there are some staples that everyone had in their closet. Chief among them: maxi skirts. They were just slack tubes of soft jersey knit or stiff nylon, often kept low slung on our hips with a convenient drawstring. And you always had a shirt that fell just above the waistline for a little peep of skin when you reached up to adjust your scrunchie.
![Delias catalog](https://collective.world/wp-content/uploads/2022/01/vintage-delias-winter-1997-catalog_1_250b379d1fb87466377d23cf5fe76159-1024x625.jpg)
Of course, you can’t forget the wide leg jeans. Honestly, the width of dELiA*s pants above are pretty tame when you compare them to the yards of fabric you’d get with the old-school JNCO jeans of the time.
![Delias Catalog](https://collective.world/wp-content/uploads/2022/01/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_0454a44a-c5ee-48d1-ba53-97295db3c025_600x579.jpeg)
One great thing about old dELiA*s was their mix of masculine and feminine clothing. Whether you were a “girly girl” or a “tomboy,” you could fill your wardrobe with their mail-order ’90s vibes.
Unfortunately, the majesty that is dELiA*s couldn’t last. The company (as we know it anyway), ended in bankruptcy in 2014. Kind of. Luckily, the dELiA*s brand has since been revived as a sub-brand of another popular retailer.
dELiA*s by Dolls Kill
![Delias by Dolls Kill](https://collective.world/wp-content/uploads/2022/01/Screenshot-2022-01-04-132115-1024x581.jpg)
Considering that ’90s fashion has seen a major comeback in recent years, and Millennial nostalgia is at its peak, it’s no surprise that clothing company Dolls Kill wanted to resurrect dELiA*s. They began licensing the brand back in 2018 and continue to release 90s-inspired clothing under the name dELiA*s by Dolls Kill.
![Delias by Dolls Kill](https://collective.world/wp-content/uploads/2022/01/Screenshot-2022-01-04-132039-1024x594.jpg)
And wouldn’t you know it? Maxi skirts and wide leg pants are back in! If your nostalgia is calling to you, check out more of the dELiA*s by Dolls Kill collection.