This Is Your “Power Color” For Success, Based On Your Zodiac Sign

Did you know colors have their own powers? In fact, many cultures put different layers of meaning on some of the colors you see every day. But even if you don’t look at it from a mystical or literary aspect, different shades and hues can affect your emotional state, proving that yes, the colors you keep around you (and on you) matter.

So it’s no surprise that every zodiac sign has a color the benefit from most, known as their power color. These colors help people under each sign connect with some of their most important attributes, as well as counteract the ones that might hinder them from reaching their highest potential.

Decorating your surroundings or adding you power color to your wardrobe can help you embody these energies, as well as remind you what you’re striving for by keeping them around. Here’s how to figure out your power color, based on your zodiac sign:

Aries: Red

Red is the color strength, vitality, and passion—which is why it matches perfectly with the first fire sign of the zodiac wheel. 

You are pure flame, hot-blooded and ready to strike, much like your planetary ruler, Mars, which governs energy, action, desire, and even anger. In mythology, Mars is even the god of battles—did you know that red can signify war, too?

But here’s the thing about the color red: It reinvigorates us, even when we don’t recognize it’s happening. We psychologically associate it with some of the highest energy emotions, such as aggression, love, and even risk. So it’s no surprise that Aries embodies this color so easily—this zodiac sign absolutely thrives in these energies.

But great news: Red is considered as auspicious color in some cultures, so when you’re needing a little extra luck, be sure to add a little to your daily wardrobe.

Taurus: Green

It’s no surprise that the first Earth sign of the zodiac wheel feels such a connection to all things green—after all, what color encapsulates our relationship with Mother Nature better?

The color green is associated with many positive things, such as growth, health, and harmony. It’s also quite literally the color of money, linking it to abundance (which makes sense, considering Taurus rules over the second house of finances), and the color of four leaf clovers, associating it with luck. When you feel like you need a boost in these areas of your life, find a way to incorporate green into your wardrobe or environment and watch how it helps you thrive.

Because Taurus is ruled by Venus, the planet of love and beauty, green can also help you connect in these areas of your life, making you feel confident and good about yourself.

Just be careful—green is also associated with envy or greed, so it’s best to stay away from the color when you’re feeling these big, self-sabotaging emotions.

Gemini: Yellow

Yellow is bright, energetic, and warm—so it’s no surprise that it’s linked with one of the most light-hearted, playful zodiac signs.

The color yellow is mentally stimulating, making its viewers feel more awake and aware, which encapsulates Gemini energy pretty accurately. As an air sign, Gemini is big on ideas and naturally curious. Yellow is also thought to open communication, which makes sense, considering Gemini rules over the third house of communication. When a Gemini incorporates this color into their environment, they’re bringing out the best of these aspects in themselves.

This is also a great color to turn to when you’re wanting to connect with your ruling planet, Mercury, which influences communication, intellect, and short-term travel.

That being said, yellow is also used to grab attention, especially as a caution. If you’re wanting to fly under the radar or shy away from the spotlight, avoid this color, as it will naturally draw others’ gazes towards you.

Cancer: Silver

While silver is often associated with jewelry, on its own, it’s actually quite a mysterious color—perfect for a zodiac sign that’s ruled by the moon.

Silver often symbolizes intuition and illumination, both of which are important facets of a Cancer’s personality—they have a deep connection with themselves and have a knack for shining a light on the truth. So much of what they experience happens below the surface, where others cannot reach.

Silver is also a muted town that helps people feel calm and less anxious, so it’s the perfect color to wear if you’re going into a situation that feels volatile or uncertain—it can help make you feel like things are under control and keep panic at bay.

Silver is also known for its shiny, reflective quality, so Cancer people should gravitate toward this color when they want to fit into a situation more seamlessly—or to divert attention away from certain things these people would rather leave unnoticed.

Leo: Gold

Gold is the color of wealth, success, and even royalty—which is perfect for the regal lion that is Leo.

While gold is often associated with jewelry (and therefore the finer things in life), it’s not all about luxury here. Gold is also positive and optimistic, which matches this fire sign’s attitude, thanks to its celestial ruler, the Sun. It can also boost confidence, so Leos should gravitate toward this color when they want to feel more self-assured or even foster their sense of self-love.

Gold also has a spotlight quality, which most Leos will appreciate—it’s eye-catching. Leos were born for the limelight, and incorporating this color into their wardrobe allows them to effortlessly take center stage, even if they’re just walking down the street.

Because of its association with wealth and prosperity, this is also a great color to wear when you’re hoping to manifest abundance.

Virgo: Brown

Brown may not be flashy, but Virgo’s power color is as earthy as the zodiac sign is.

Brown evokes nature, which makes sense for an Earth sign—after all, dirt is the bedrock for growth, and Virgo isn’t afraid to get their hands dirty if it means reaping the fruits of their labor.

The color brown is also associated with warmth, nurturing, and reliability, concepts Virgo is no stranger to—while Virgo’s may not be stereotypically touchy-feely, they do tend to be caretakers, especially considering this zodiac sign rules over the sixth house of health and service. 

But perhaps most importantly, brown is the color of groundedness, and that’s what Virgo people derive strength from when they keep this color in their vicinity. Virgo is a high anxiety zodiac sign, but the earthy hues of this color will remind them to take a step back and root themselves in the moment.

Libra: Pink

Really, it’s no surprise that Libra’s power color is pink, considering its celestial ruler is Venus, the planet of love and beauty—and the goddess equivalent of Aphorodite.

Because what is pink, if not the color of love and infatuation? When wearing it, it can make you look softer and more open-hearted, as well as flirty—something many Libras can thrive from. In fact, they might even be lucky in love when they incorporate this color into their wardrobe or wear it when they’re hoping to meet someone new.

Pink is also often associated with femininity and sweetness, a gift from Aphrodite herself. When Libras struggle with self-image, they might find wearing pink is particularly flattering or will highlight their more feminine features.

But pink is more than a superficial color, just like Libras are more than what they seem on the surface. Certain shades of pink can evoke feelings of calm and compassion, both of which are important for harmony-seeking, people-loving Libra. If you’re feeling unbalanced, looking for this color in your life can help you find your center again and remind you of the beauty in life.

Scorpio: Black

It seems almost like a joke that the intense, moody Scorpio’s power color is black, but believe it or not, this water sign connects with it on a deeper level than you might think.

This likely has to do with Scorpio’s darker elements, such as its celestial planet Pluto, which oversees destruction and yes, even death. But it’s also about the deep transformations that happen in the dark—how caterpillars need the shield of a cocoon to become a butterfly, how birds are developed and born within the enclosure of an egg. Even in photography, dark is required to create an image.

The color black also has some highly positive associations, such as power and elegance. Scorpios are especially known for their inner power, in part thanks to their watery nature, so wearing black or incorporating it into their surroundings can help them feel solid in their inner strength. It can even sometimes feel like a shield that protects them from the rest of the world.

Ultimately, black can be a rather intimidating color, something that Scorpio is likely to find comfort and power in. After all scorpions may be small, but they sting—and Scorpios feel strongest when they know they can protect themselves.

Sagittarius: Purple

DId you know purple is often associated with royalty and nobility? While Sagittarians may not always be drawn to traditional luxury, they’re certainly enticed by their particular versions of it, which is part of the allure of this color.

Purple evokes individuality and nonconformity, which is another reason rebellious Sagittarius may thrive with this color. Sagittarians don’t feel the need to stick to the status quo and often march to the beat of their own drum, and incorporating purple into their wardrobe is a small way to separate themselves from the rest.

But purple is sometimes even connected to mysticism and wisdom, and considering Sagittarius rules over the ninth house of philosophy, higher learning, and spirituality, it makes sense that this zodiac sign can draw strength from this color when they’re trying to connect to those parts of themselves. It can also help bolster their imagination and sense of creativity.

And last but not least, purple is often associated with bravery—think the Purple Heart of Courage. Sagittarians are known for their fearless quality, but that doesn’t mean that they’re never afraid or nervous—incorporating purple into their environment can help foster courage.

Capricorn: Gray

There’s a stony, unreadable quality to the color gray—which is perfect for the unreadable Earth sign.

There’s a certain detachment that comes with the color gray, which may sound negative, but hear me out—aloofness is often Carpricorn’s defense mechanism. Capricorns may not sting like some zodiac signs might, but they do know how to protect themselves by keeping a certain distance between themselves and what they see as a predator. Wearing this color can help Capricorns feel more grounded in this energy and ready to take on situations that might make them otherwise feel anxious.

Gray is also a deeply mature color, which makes sense for this Earth sign—it’s the tenth sign in the zodiac wheel, meaning Capricorns are old souls. Considering Capricorn also rules over the tenth house of career, this zodiac sign exemplifies what it means to reach adulthood and take on true responsibility. By incorporating gray into their environment, it can help Capricorns feel grounded in this energy, especially in situations that might bring up past issues that mentally transport them to when they were young and immature.

But gray is also relaxing and stabilizing—after all, there’s a reason it’s so popular in home decor. Keeping this color close by can help Capricorns decompress and find balance in their everyday life—something it’s important for these hard-working individuals to continue practicing regularly.

Aquarius: Blue

Blue is such a multifaceted color—it signifies calm, peacefulness, and happiness. On the other hand, “feeling blue” is an idiom for sadness. Such is the way for blue, as is the way for Aquarius.

Aquarians are some of the quirkiest zodiac signs of all, and because of that, there’s a certain undefinable quality to them. But perhaps one of the strongest associations they have with the color blue is its calming quality—after all, there’s certainly something chill about this air sign. While they can certainly get worked up like anyone else, they’re at their best when they feel level-headed and relaxed, so keeping this color close can help them find strength in their sense of serenity.

Blue is also a color linked to intellect, and since Aquarius’s planetary ruler is Uranus, the planet of rebellion and innovation, this zodiac sign might be compelled toward this color when they’re feeling particularly cerebral. In fact, they may thrive when wearing blue in scholarly environments.

But blue is also linked to more humanitarian emotions, such as compassion and sincerity, which has a deep connection to the eleventh house of collectivism—the zodiac house Aquarius rules over. At their hearts, Aquarians are humanitarians, and the color blue can help them in their pursuit to make the world a better place to live in.

Pisces: Turquoise 

Turquoise is a color that has a close connection to the sea, so it makes sense that Pisces, the fishy water of the zodiac sign, finds power in it.

This color is linked closely to tranquility and its relaxing properties, which Pisceans are known to both foster and benefit from. These ethereal beings are often praised for their calm, peaceful dispositions, but that doesn’t always translate to their emotions, which can feel more like rough waters. By keeping this color close, it helps Pisceans with emotional balance and can help release emotional tension.

Turquoise is also known to promote healing energy and to foster growth—both of which can greatly benefit this water sign. Pisceans should seek out turquoise during times of strife to help them move forward and thrive within uncertain circumstances.

But Turquoise does more than help our emotional state—it also fosters creativity, which is incredibly important for the imaginative Pisces. If encountering a creative block or looking for inspiration, Pisces should keep the color turquoise nearby—that should help do the trick.